Why there are different SEO packages and how to choose a suitable one?
With more than one type of SEO and at least three different pricing models being widely used, understanding SEO and local SEO pricing can be confusing. It is not a good choice e to give a one-size fit all quote for the SEO services because there are several things you must keep in mind.
Here are the main ingredients you should keep in mind before choosing any affordable seo packages.
The Size of Your Website:
An eCommerce store with thousands of pages will generate significantly more than a 10-page website.
Your Goals:
Some websites need some basic structural tasks performed on them with others to have a result-driven goal that requires more resources to be poured into an SEO campaign.
Your Industry:
Some industries are more competitive than others, which makes them keywords more competitive too.
The Level of Service:
Some SEO pricing models are designed to work on a set-it-and-forget-it-basis, where you have someone managing your campaign end-to-end for you. Other plans work as a la carte: your business need a SEO project that is specially fits for your overall marketing plan.
If you have already started looking for cheap SEO package, there is more than one way to charge for SEO services. There is no real standard for what SEO companies charge but there are 4 main ways to set up a pricing plan for SEO services. There are:
Hourly SEO Rates:
When you have a specific project, you want to be completed, usually as part of an overall marketing plan, looking for SEO package on an hourly basis can make sense.
Project-Based SEO:
You pay a set fee for a specific task such as full SEO audit, for example.
Results-Based SEO:
With this model, your contract with the SEO company for a targeted outcome in the SERPs. You pay nothing until they get the desired goal.
Monthly Retainer:
This is the full-service package where you are setting up an ongoing partnership with SEO company rather than contracting for one-off projects.
If you are dealing in online business and looking for SEO services to boost up your business, SEM Reseller is one of the best digital marketing companies in India offering custom SEO packages to meet the specific demands of your clients. Contact today to know more insights about SEO packages.
The best effective SEO strategies followed by the local SEO company
SEO might not be the first thing that comes to mind for smart business owners when they set their marketing strategies. Many local businesses think that SEO is strictly for companies that do a large amount of their business online.
The assumption is a huge mistake. A recent survey says that almost 88 percent of consumers look at reviews on the web before purchasing services from a local business. Small businesses can use SEO as a massively effective tool. If you have a small business, like a moving company, that is specific to any geographical area, you can use local SEO services and target your ideal market right outside your door.
To target your local market online for your moving company, here are top 6 local SEO strategies which are also followed by the best local SEO company.
Start with the basics:
You’ll first need to establish your business page with the search engine’s local directories. The big players are Google My Business, Yahoo Local, & Bing places. It's a pretty easy task, simply enter your company’s name, address, and phone number, also known as NAP data.
Make sure your NAP data are formatted uniformly with the information on your website.
Format Your Business Into Correctly:
While your moving company’s NAP information needs to be consistent on the web, you’ll also want it to format correctly.
You can also use schema markup in your HTML code to give the search bot more detailed information including services or products, customer reviews, and more.
Include High-Quality Pictures:
When customers perform local searches, they often pay attention to your given pictures. Always upload professional looking pictures into your local business accounts.
Don’t Neglect Business Directories:
After you have claimed your business on the major search engines, it is time to look at the review sites. Some of the most popular sites include Yelp, Foursquare and Yellow Pages. Ensure all these review platforms list your business. Make sure your NAP data are consistent with your site and search engine pages.
Watch your online reputation:
Although claiming your page and optimizing your NAP data are important for local SEO services, you also want to pay close attention to your online reputation and the feedback you are getting for your business on these sites.
Leverage Social Reviews:
Many consumers look on Facebook to find reviews of products and services from their friends' list. Focus on gaining positive reviews from your customers on your social media pages to leverage this word-of-mouth style local marketing.
When used properly, a local SEO can push your company’s website to the top of the search result pages. By focusing on these local strategies, you can attract the audience interested in your business.
Along with the detailed strategies, there are more things to perform and doing all on your own is a little tough task. Therefore, hiring a local seo reseller company like SEM Reseller could be a helpful choice for you who will perform all these activities for you and you will reap benefits on your business.
The major benefits of outsourcing to a local SEO reseller
If you have a website that keeps getting in the lost pool, you probably need to shift gears and hire a local SEO reseller. An-in house SEO team is okay but if you want value for your money, go for the experienced and knowledgeable guys.
Here are some major benefits your business can avail by hiring a local SEO Reseller.
Increase Visibility in Google Maps and Local SERPs:
The primary benefit of local SEO is greater visibility in search engines, mainly Google. Consider this, 93% of online experience begins with a search engine and approx. 92% of people pick business on the first page of local search results.
92 percent of searches pick businesses on the first page of the search engine results. If you are on the second page of search results, you are effectively invisible.
Get More Traffic, Leads, and Sales:
78% of location-based searches made from mobile are for offline purchases. Your customers are out there right now searching for local business, and they are intent on buying. That is part of what makes local SEO so beneficial for local businesses. The people who are searching for nearby businesses are not searching only. They know what they want, they just need to find a local business for it.
More Website Traffic:
The more your business is showing up in local search results, the more people you will have coming to your site. While more website traffic is pretty much always a good thing, if your site is not mobile-friendly, visitors are just going to leave your site.
61% of people who are using mobile are more likely to contact if they have a mobile-friendly website.
Content & Local Backlinks Increase Relevance & Reputation:
Creating content is a fundamental component of both SEO & local SEO. Taking the time and creating high-quality content with focus is a great way to connect with your target customers.
Most of the consumers view 3-5 contents formed by a company before investing in it or just talking to a salesperson. Localized content is also the best way to acquire backlinks from different websites. These backlinks work more like as vote in favor of your website and getting links from local or industry-specific websites increases your prominence and relevance signals.
Positive Reviews Build Trust In Your Business:
You must know it from the beginning, reviews are especially important for your local business. More and more customers are likely to turn towards your business when looking for a local business online. According to a survey, customers generally shop from websites having at least a 4-star rating and almost 88% of customers trust more on personal recommendations.
Long & Sustainable Results:
Paid ads for your website might have its perks, but they are not sustainable. As soon as you stop investing money, the ad disappears. But in terms of local SEO, you can enjoy the benefits for a quite long-term.
Your Business Will Be Where Your Customers Are:
Another major benefit of local SEO is that you will be where your customers are on Google. 97% of customers research the products before purchase.
Now, when you are aware of all the major benefits offered by the local SEO, especially when you have a business with a physical location. Look for the best local SEO reseller plans suitable to tour budget and business and make more footsteps walk towards your business.
